Sunday, August 23, 2020

Rhetorical Analysis: the Crisis, No. 1

Quantitative Methods for Social Health Research - Essay Example As the exposition declaresâ cigarette smoking has pessimistic ramifications on the strength of an individual. In any case, in spite of monitoring the impacts of smoking, thinks that its difficult to stop the propensity. Governments have concocted systems of limiting the measure of cigarette smoked with a few estimates including plain bundling of cigarette. Plain bundling of tobacco is a bundling that requires expulsion of all marking and just requires the producer to print a brand name in commanded size notwithstanding a wellbeing cautioning to help in drawing the smokers’ consideration more to the wellbeing notice. According to the 2010 factual figures by Australian organization of wellbeing and government assistance 2010, there is a critical decrease in day by day smoking by 15% since 2007. In any case, it is as yet important to comprehend the effect of plain bundling of cigarette on the smoking propensities to explicit gatherings like the worldwide students.This paper stre sses thatâ the impact of plain cigarette bundling relies upon the smoking degree of an individual. For a junkie, plain bundling has a little effect while, for a starter, the bundling would cause to notice the wellbeing warning. A randomized controlled preliminaries trial study found that marking affects the improvement of a smoking habit. The smokers evaded all wellbeing alerts, while incidental smokers gave more consideration to plain packs than those on the marked ones. The discoveries demonstrate that plain bundling of cigarette pulls in more regard for the wellbeing notice than those of the marked ones, consequently can impact the smoking propensity.

Friday, August 21, 2020

A report regarding the attractiveness of alternative countries Research Paper

A report with respect to the engaging quality of elective nations - Research Paper Example China is a nation with where modest work is effectively accessible giving a cost bit of leeway to the organizations contributing. (Diego Quer, 2008) Moreover, China is generally a buyer’s advertise remembering the country’s populace of 1.3 billion individuals. Furthermore, with time there is a desire that the buying intensity of Chinese occupants is probably going to increment strongly in view of the lower paces of expansion and a decent yearly GDP development pace of 8 % for the nation. To top everything China’s government as of late has maneuvered down the guidelines and laws concerning remote interest in China. Because of these motivators a great deal of organizations put resources into China and as indicated by investigate FDI streams into china were of about 83.5 billion dollars which developed to 108.3 billion of every 2008 with proceeded with venture declarations and a positive financial specialist standpoint. (Jianhong Qi, 2008) The pattern of FDI in Chin a has changed since 2001 after it joined WTO. From that point forward as of not long ago outside financial specialists who have put resources into China have framed organizations totally possessed by remote capital. Other than industry and hello there tech remote venture is additionally permitted in the monetary administrations, protection and banking segments.

Wednesday, July 8, 2020

Harvards Single-Gender Clubs To Be Penalized

Harvards Single-Gender Clubs To Be Penalized by: Pearly Tan on December 06, 2017 | 0 Comments Comments 311 Views December 6, 2017Harvards Widener LibraryHarvard officials announced Tuesday, December 5 that the controversial policy to keep members of single-sex clubs from taking on leadership positions in any of the school’s students clubs or sports teams will remain.The move was first introduced in May 2016, but was put to the vote again following some disapproval from faculty members. On Tuesday, President Drew Faust and Harvard Corporation Senior Fellow William Lee announced that the rule was here to stay, and would take effect with the Class of 2021, at a faculty meeting. The notice was also sent to the Harvard community.An issued statement to the school said: â€Å"We appreciate the intense engagement of the faculty on an issue that will shape the non-academic educational experience of current and future students†¦ The final clubs in particular are a product of another era, a time when Harvard’s student body was all male, culturally homogenous, and overwhelmingly white and affluent. Our student body today is significantly different.†Other than not being allowed to become student leaders, members of these unrecognized single-gender social organizations (USGSOs), also cannot be recommended for elite academic scholarships, including the prestigious Rhodes Scholarship and Marshall Scholarship. Former Rhodes scholars include former Supreme Court Justice David Souter and Franklin Raines, former Chairman and CEO of Fannie Mae.DECISION COMES AT TIME WHEN SCHOOL ALREADY BEING INVESTIGATED FOR RACE-BASED ADMISSIONS PROCESSBecause the groups are not recognized by the university, administrators do not know which students belong to final clubs and will rely on self-reported information. The statement states that students who choose to join one of the USGSOs will remain in good standing, and that â€Å"the policy does not discipline or pun ish the students, but instead that â€Å"students who serve as leaders of our community should exemplify the characteristics of non-discrimination and inclusivity. However, those opposed say the school is taking inappropriate punitive action.â€Å"Punishing a student for having joined an unrecognized single-sex group by ruling out his or her access, on that account, to overseas fellowships and leadership positions on campus is to confuse two distinct areas of college life by making access to intellectual progress or leadership consequent on private behavior,† said the A. Kingsley Porter Professor at Harvard University Helen Vendler, who expressed strong opposition to the policy. But in a time of tension as the school is investigated by the Justice Department for its race-based admissions policy and process, the statement from Faust reminds the Harvard community that the retention of the policy to penalize students in USGSOs is a move to create greater equity in terms of acce ss to curricular and extracurricular activities.â€Å"We self-consciously seek to admit a class that is diverse on many dimensions, including on gender, race, and socioeconomic status,† Faust said in the notice. â€Å"Indeed, we are in the midst of a lawsuit, as well as an investigation by the United States government, in which we are vigorously defending these bedrock commitments.†A DEBATE STEEPED IN DISFUNCTIONMost of the all-male â€Å"Final clubs† at Harvard date back to the late 19th century, where students joined different clubs depending on their class year. The freshmen joined freshmen clubs before moving into a â€Å"waiting club† as sophomores to wait to enter the â€Å"final club† as upperclassmen. It was named as the final club a student could join before leaving the institute. All-female final clubs were established later in the school’s history. The Bee, the first final club to accept only women, wasnt created until 1991. That same year, then Dean of Students at the time, Archie C. Epps III, said in an interview with The Harvard Crimson that the university did not recognize the Bee.â€Å"Fraternities are illegal at Harvard,† Epps said at the time. â€Å"We have very great doubts about the efficacy of fraternities because many have the reputation for the abuse of alcohol and for interference with academic work.†Today, there are about a dozen final clubs at Harvard that undergraduate students mostly join in their sophomore years to become part of an elite and exclusive social and party scene. The Wall Street Journal reports that less than 10% of students join these clubs that are technically not affiliated with Harvard.In 1985, Harvard threatened to sever ties with the all-male final clubs if they didn’t start accepting women. They refused to break their 200-year tradition and The New York Times reported that they chose to give up their low-cost school phone, heating systems, and access to alumni mailing lists.These clubs must come to terms with the changing role of women in society and learn to associate with them in college as associates and colleagues, and not merely as romantic and sexual partners, Epps said in October 1984L.SCHOOL TO RE-EVALUATE DECISION IN FIVE YEARSThe movement against final clubs gained momentum in 2014 as the U.S. Department of Education investigated and later found Harvard Law School violating Title IX regulations.I am very pleased to bring to close one of our longest-running sexual violence investigations, and I congratulate Harvard Law School for now committing to comply with Title IX and immediately implement steps to provide a safe learning environment for its students, Catherine E. Lhamon, assistant secretary for civil rights, said in a Department of Education-issued press release. She credited the resolution to the leadership of Faust and Law School Dean Martha Minow, though the Title IX investigation against Harvard College contin ued, threatening their federal funding.In 2016, the school hired its first-ever Title IX officer to help ensure compliance with the law, and in May then Harvard Dean Rakesh Khurana announced that member of the school’s six all-male clubs would no longer be allowed to lead clubs or teams, or be recommended for fellowships. By then, some all-male final clubs like Spee, had already chosen to go co-ed, but The New York Post reported that students felt the transition process was sexually charged as men voted on the women who were allowed to join. â€Å"The only girls who got in were the ones who had hooked up with male members and stayed the latest and partied the hardest,† said one female undergrad.While the policy is to remain in effect for now, Harvard Corporation has also voted to have it reviewed after five years, with periodic, interim reports submitted to the faculty and perhaps appease those among them who don’t agree with the policy.â€Å"Over the past two academic years, this body has had a robust discussion about how the University should respond to the many issues presented by USGSOs, including the final clubs, sororities, and fraternities,† it says in the statement. â€Å"It is now time to decide the path forward — a way that builds on what we have learned †¦ that permits students in the Class of 2021 to make fully informed decisions about whether to participate in a USGSO.†DONT MISS: SCHOOLS WITH THE MOST LIBERAL STUDENTS or WHERE ARE THE CONSERVATIVE COLLEGE STUDENTS Page 1 of 11

Tuesday, May 19, 2020

Capital Punishment Essay - 1527 Words

Is the Death Penalty an Effective Punishment? Is the Death Penalty an Effective Punishment? Yes. In at least one important respect, it is. It simply cannot be argued that a killer, once executed, can ever kill again. The Death Penalty does not stop people from killing others. The only thing it does stop is killers from killing people again. Some statistics indicate that Capital Punishment has killed more blacks then whites and more poor then rich. There is nothing wrong with the Death Penalty.nbsp;nbsp;nbsp;nbsp;nbsp;If someone kills another they should be punished. This process cost over 400,000 of dollars. I would say my that money is well spent. If it is going to stop a crazy man from killing again then so be it. I dont know if†¦show more content†¦Since then some 30 mental people have been executed. However, some positive steps have been taken. In 1998 Nebraska became the 12th state to adopt the band the executed of mental prisoners. Weather someone is sentenced to life or death can depend more on their lawyer than on the crime.nbsp;nbsp;nbsp;nbsp;nbsp;A defendant who cannot afford an experienced and competent lawyer is more likely to be sentenced to death than someone who can. quot;An eye for an eyequot; some feel that execution is the only way to satisfy the public as well as themselves. Who doesnt enjoy it when , for example, some steals ten dollars from you and then the person who stole your money has the same thing happen the them? The criminal brought his punishment upon himself; they deserve what they get. This code claims that an eye for and eye and a life for a life, is justice. If someone is lined up for execution then they more then likely deserve it. They have caused a great deal of grief to the family and friend of the victim or victims and it seems like the only way justice could be served is for the criminal to die. For the person to simply go to jail seems unfair. When there they will eat three meals a day, get to watch TV, and befriend other in-mates. They live a pretty decent life in prison and they dont deserve it. Is the Death Penalty an Effective Punishment? NO. quot;An evil deed is not redeemed by and evil deed of retaliation. Justice is never advanced in the taking of aShow MoreRelated Capital Punishment1099 Words   |  5 Pages Capital Punishment Murder, a common occurrence in American society, is thought of as a horrible, reprehensible atrocity. Why then, is it thought of differently when the state government arranges and executes a human being, the very definition of premeditated murder? Capital punishment has been reviewed and studied for many years, exposing several inequities and weaknesses, showing the need for the death penalty to be abolished. Upon examination, one finds capital punishment to be economically weakRead MoreCapital Punishment1137 Words   |  5 Pagescorresponding punishments. Among all penalties, capital punishment is considered to be the most severe and cruelest one which takes away criminal’s most valuable right in the world, that is, right to live. It is a heated debate for centuries whether capital punishment should be completely abolished world widely. The world seems to have mixed opinion regarding this issue. According to Amnesty International (2010), currently, 97 countries in the world have already abolished capital punishment while onlyRead MoreCapital Punishment1786 Words   |  8 PagesCapital Punishment Capital punishment, also known as the death penalty, is the toughest form of punishment enforced today in the United States. According to the online Webster dictionary, capital punishment is defined as â€Å"the judicially ordered execution of a prisoner as a punishment for a serious crime, often called a capital offence or a capital crime† (1). In those jurisdictions that practice capital punishment, its use is usually restricted to a small number of criminal offences, principallyRead More Capital Punishment1898 Words   |  8 PagesCapital Punishment Imagine your heart suddenly beginning to race as you hear a judge give you a death sentence and then you’re quickly carried away in chains as your family sobs as they realize that they will no longer be able to see you. As you sit in your cell you begin to look back at your life and try to see where you went wrong to end up in jail waiting to carry out a death sentence, and at the same time know that you are an innocent waiting to be heard. This same scenario repeatsRead MoreCapital Punishment1276 Words   |  6 Pagesbroken to get the death penalty, increased murder rates and wrongful accusations. There are many different views of the death penalty. Many different religions have their own views of the death penalty. In Hinduism, if the king does not inflict punishment on those worthy to be punished the stronger would roast the weaker like fish on a spit. In the religion of Jainism, mostly all of their followers are abolitionists of the death penalty which means that they oppose of it. Infact, this religionRead More Capital Punishment Essay: Retain Capital Punishment?696 Words   |  3 PagesCapital Punishment - Retain or Not?      Ã‚  Ã‚  Ã‚  Ã‚   This essay tangles with the question of whether or not we should retain the death penalty within the American code of penal law.    There is a feeling of frustration and horror that we experience at the senseless and brutal crimes that too frequently disrupt the harmony of society. There is pain which accompanies the heartfelt sympathy that we extend to the victims families who, in their time of suffering, are in need of the support and compassionRead MoreCapital Punishment2506 Words   |  11 PagesCapital Punishment and the Death Penalty Capital punishment exist in today’s society as citizens of the United States should we have the right to take an individual life. As illustrated throughout numerous of studies the death penalty is an unfair process seven out of ten deaths handed down by the state courts from 1973 to 1995 were overturned when appeal and the seven percent were later found to be innocent. Such as the Dobie Williams case which took place July 8, 1984. DobieRead MoreCapital Punishment Is A Legal Punishment1116 Words   |  5 Pageswhat the big deal about Capital Punishment is? According to free dictionary, Capital Punishment is to put to death as a legal punishment (Farlax). Capital Punishment is used worldwide, and is guaranteed to prevent future crime. Capital Punishment is a large controversy in the U.S. but before a personal opinion can be formed, some facts need to be known, such as what it is, where it is used and why it could be good or bad. Well, what is Capital Punishment? Capital Punishment is where a person is executedRead MoreCapital Punishment Is The Ultimate Punishment1704 Words   |  7 Pageswhat would you want from the government if he had killed someone you know? He should receive the capital punishment. The capital punishment is the ultimate punishment given to the precarious crimes. It is the last stage of capital punishment. There are different methods of like hanging, electric chair, lethal injection, firing squad, gas chamber. Murderers and rapist should be given extreme punishment, and they have to pay for their wrongdoing. We can observe crime rates are accelerating day-by-dayRead MoreCapital Punishment And Juvenile Punishment1631 Words   |  7 Pages Capital punishment is the term used when an individual is put to death by the state or government for the commission of a crime. Until recently, juveniles were not exempt from this punishment, however they would generally need to commit a more serious offense compared to their adult counterpart. Then there was the decision ruling the execution of mentally handicapped individuals was unconstitutional, using the 8th amendment as their authority, while taking into account the diminished capacity of

Wednesday, May 6, 2020

The Internet Is A Global Network Essay - 982 Words

The Internet is a global network and provides many benefits. Please research and consider the impact of the Internet on privacy. Locate at least two current articles about monitoring user activity online by private companies or governments. Why are users monitored, how can they prevent this, can privacy be accomplished online? Please make sure to cite sources in the APA style. The Internet is the global system of interconnected computer networks that use the internet -protocol (TCP/IP) to link billions of devices worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, warless, and optical networking technologies. In the history perspective No question that the internet carries an extensive range of information resources and services, such as the inter- linked hypertext documents and applications of the world wide web (WWW), electronic mail, voice over IP telephone, and peer-to peer networks for file sharing. However, Even though Internet is one of the best global networks that provide many benefits to the society around the world from single personal use to the top business sector or to the governmental activities. Sometimes The security issues surround this technology development is critical and big issue. Internet p rivacy involves the right or mandate of personal privacy concerning the string, repurposing, provision to third parties,Show MoreRelatedEssay about Internet is What is Global Area Network1474 Words   |  6 PagesWhat is Global Area Network: Global Area Network is a network, composed of interconnected of different networks that cover a unrestricted geographical area. 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The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication model (Cardoso, 2008). The Internet has allowed for access to both the old and new media, which refersRead MoreImportance Of E Commerce Infrastructure On Present Era And The Coming Generations1108 Words   |  5 Pagesapplications such as Internet. The main purpose of this paper is to study about the importance of E-commerce Infrastructure in present era and the coming generations. Hardware, Software, and Networks are the basic varieties required for E-commerce Infrastructu re. The main approach of the study is about the Internet Technology, Internet-Today, and the future of Internet. 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The Internet, including the World Wide Web, is perhaps the single most important invention to impact on elementary, secondary, and higher education in todays world. If parents are to understand how their children use technologies for learning, they must understand some things about the Internet and the Web. This section of the San Diego Public Library site offers information for parents on various aspects of this invention. What is the Internet? The

Essay on Black Ocean Strategy-Magazine Writing

Question: Discuss about the Magazine Writing of Black Ocean Strategy. Answer: Introduction: Complicated situations arise for many companies in their business journey. Some of the complications are due to their recent activities that they conduct as a part of their strategic planning, while some are due to their past experience. In order to cope with these difficulties, the companies are expected to adapt certain strategies to pursue in their business (Dibbs et al., 2015). There are various strategies that are adapted by various organizations. Some of those strategies to be name are customer retention, comparative advantage in terms of improving quality or price of the product so that the company would be able to improve the satisfying level of the customers (Moriarty Kosnik, 2012). One of the most trending strategies in recent market scenario is the blue ocean strategy. The strategy has been applied by major industries such as Apple, Zara, Facebook, Body Shop and even the online gaming company Candy Crush. A greatest example is of the strategies adapted by Apple Inc. It can be easily assumed that the success of these companies is a result of the various business strategies undertaken by the companies in their business journey (Schewe Smith, 2013). Marketing concepts: The philosophy that a firm or organization undertake in order to make decisions regarding satisfying the target consumers are known as marketing concepts. These are actually tools that are undertaken by various companies to fight against the competition in the market (Bresser, 2014). There is no doubt that the market is saturated with various options and substitutions for the consumers to choose from. It has become clear that unless proper marketing strategies are not applied, there is very less chance of survival for the company. Competitive strategy: The success of the company mentioned above can be easily ascertained due to the fact that they have been applying correct strategies at proper instances. The most commonly used marketing strategy is setting a competitive strategy (McDougall Robinson, 2015). Competitive strategy is mainly related to two objectives, one is product development and the other is setting a proper price of the product. For developing a product, various companies take various approaches. If certain examples are to be given of those companies who have agreed towards product development as one of their business strategies then the names of Zara, Primark, Facebook and lots of others who have understood that developing or making changes in their product can attract more consumers to them. It has been evident that these companies have been altering in their products or services at a random basis. Their approach is sufficiently correct and the same can be easily reflected in their market share or increasing margi nal profit of the companies. There are more than 10 million active users of Facebook; this mark has only been able to achieve by the company because they have focused on product development (Fruin, 2014). On the other hand, retail or clothing companies like Zara, Puma, and Adidas have been able to attract more customers due to their pricing strategy. Adidas, Puma, and Nike, all are great competitors. These companies keep a good eye on the price and variety of the products that each company introduces. Based on the findings, the price of the products are decided. Thus, a tough and healthy competition keeps going on among these companies (Govindarajan, 2015). Customer service gap model: Todays customers are smart and literate. They are ready to spend a good amount of money if the product or the service is capable enough to satisfy their needs. However, there is no doubt that the customers have become demanding as well. They want everything to be delivered for them at very quick instances (Lindi  et al., 2012). It is not that consumer products like cars, mobile phone, computers are able to market their product according to their own criteria but they are also restrained to do so. Companies like HP, Compaq, Dell and many others have to recognize the need of the customers and then proceed with their marketing activities. As proposed by Kaenzig, Heinzle and Wstenhagen, (2013), there always lay a gap between what is delivered by the company and what is gained by the customers. This gap has been explained by calling it to be the expected service and the perceived service. The creation of this gap is responsible due to the fact that the companies fail to understand the demand of the customers. Sometimes, the right product is not delivered to the customers either in terms of service or in terms of quality of the product. It has also been observed that the products delivered by the company fail to meet the expectation of the customers. The same situation has been faced by Deloitte in its business (Malik, 2012). The service that the company promised to deliver to its target consumers were not up to the standard and thus failed to meet the expectation of the consumers. For the same reason, in the year 2012 the company had to face a critical situation in its business. The company has called this crisis period of their business journey. Figure: Gap strategy Example of gap: Once there was a havoc raised regarding the menu that Pizza Hut offered. The customers were not satisfied with the company offering only pizza, but they wanted Pizza Hut to serve some kind of desserts also, may be Lemon Pie or Brownie. Again, when it was found that HBL did not have online payment option, the customers again got unsatisfied. Zone of tolerance: This term is used identify the difference between the desired service by the consumers and the actual service provided by the company (Nguyen Rosetti, 2013). Sometimes, the service or the product provided by a company is not satisfying enough for the customers that they would be glad to accept the new incorporation made by the company. For example, it can be said that when it was demanded that pie is to be included in the menu of Pizza Hut, it was included following the demand of the customers. However, the proposed idea was not able to satisfy the customers completely because then people complained that the dessert was not up to the standard. Now, what more does the customers expect from a pizza maker (Rahman, Khan Haque, 2012). The Gap and the Zone of tolerance can be wide as well as narrow at different instances of time. Product adoption: Prior to the purchase of a product, the customers undergo certain instances for the understanding the various aspects of product evaluation in the market. There are a number of steps that are involved in the product adoption process. There are basically five stages in the process of product adoption: Awareness- It is the first step that is done to create awareness among the consumers about the product. There is no doubt that unless people are informed about a product, it cannot be expected that the product will sell in the market. In order to meet the same criteria, companies usually take the help of advertising or promoting the product among the consumers (Ham, 2013). Not the awareness is created, it is expected that consumers would befall for the product. Interest- It is assumed that the promotional activities done by the companies to create awareness among the consumers automatically create an interest in them (Yaqin, Chuanyong Liang, 2015). Once this interest is created, people are more drawn towards the arrival of the product and this creates hype in the market. Evaluation- This step considers the importance of the product whether the product is useful or beneficial for the consumers. It is evident that a person would like to purchase a product only if the product offers something usefulness and benefits to the customers (Ritchie et al., 2015). Trail- At the time of purchasing a product for the first time, the consumer usually uses a trail product. It is only if the customer gets satisfied with the product, further purchasing is made. This is the trail method of a product. Adoption- Only if the product is capable enough to satisfy the need of the customer, that they adapt the product and make regular purchase of the product. A perfect example of the above discussed marketing plan can be given of a deodorant company Garnier. The company at the time of launch of product did a great research on the demand and need of deodorants among the consumers (Krger, 2016). A very creative and attracting advertisement was made to promote the product. The created a great interest among the consumers and they were drawn towards the product. Customer lifetime value: It is a prediction that is adopted by the marketers or company that there is a lifetime value of the customers towards a particular product. This prediction also ensures a good and healthy relationship of the company with the consumers. In this respect, it can be said that there are certain instances that are responsible for the creation of a lifetime customer value. The foremost thing is the creation of a brand value (Hsieh et al., 2013). Once a brand value is created, a particular group of customers are bound to the particular company. This way, it is also ensured that the company has a fixed customer based even in this competitive market scenario. As pointed out by Hinz, Schulze and Takac, (2014), a brand usually creates a loyal customer who will make repetitive purchase from the same company just because they have a faith towards the company that the product provided by them will be of good quality and that they will not be cheated. Companies like Tesla, Tesco, Wal-Mart all have a loyal group of customers because of the quality and the diversity of the product that these companies offer to the consumers. The profit margin or the market share of the companies are sky soaring and the reason behind this achievement of them can be easily assumed to be their loyal customer base. Expectation/confirmation theory: It can be easily ascertain that when a particular thing is expected by a person, if the same thing could not hold the expectation after the confirmation process done after purchasing the product, then the level of dissatisfaction increases. This level of dissatisfaction automatically decreases the number of loyal customers. Again it can be said in this respect that the market is full of substitution and options (Baksi, Parida, 2013). Thus, if a company loses a particular base of loyal customers there is other provisions open for the person. However, on the other hand, if the product or the service is satisfying enough for the customers then it can be said the company has been able to meet the expectation of the customer and there is a greater chance of confirmation of getting positive response from the market. In this respect, example of a herbal product developed by one of cosmetic company can be given. The promotion made by the company was very attractive and it had promised to deliver great result to the users. However, on using the product, the response of the customers was not very satisfying. This created a negative impact among the customers and in longer run, it lost many customers. In fact, a good deal of customers was seemed to part away from the company due to the disloyalty played by the company. The expectations of the consumers were not met in this respect. Figure: Marketing concepts Net promoter score: This is the method by which the management of a company takes the help of the loyal group of customers to ascertain their performance in the market. The score is given in the form of a score. It is usually expected that a score of 9-10 are those customers who are very loyal to the company and they keep on buying products from the company. In fact, they are regarded as promoters of the company. Every company has great faith towards these customers. In fact, it is the goal of the companies to get this range of customers. Customers given the score of 7-8 are regarded as the enthusiastic customers. They are loyal to the company because the products provided by the company have been able to meet the expectation of the customers (Helmes, Schlosser Weber, 2013). However, these customers can shift their buying choice to other companies as well. The last segmented group of customers is detractors who have been given the score between 0 and 6. These customers are unhappy customers and they are the major threats for the company. The power of word of mouth publicity cannot be denied. If there is something good or if it is bad, the news is easily spread (Bhagat, Goyal Lakshmanan, 2012). Bad reviews are accepted more easily than the good reviews. Thus, any kind of bad reviews creates great damage for a particular company. Blue Ocean Strategy: One of the most recent trends as being adopted by majority of the companies in their business and marketing strategy is the concept of Blue Ocean Strategy. The rapid pace in the innovation and changes in the marketing and the business strategies of the company is one of the components of the blue ocean strategy. As opined by Nakata and Weidner, (2012), this strategy is more effective than the Porters Five Forces that has been applied for understanding the market framework and develops the product in a similar manner. In order to attract more customers, it is a common phenomenon that there has to be inclusion of certain innovative ideas from the end of the company to attract more and more customers towards the company. Several companies have been applying this strategy for the sake of customer retention. Many big and small companies are adopting the blue ocean strategy for their company. In this respect, the best example of the company following the blue ocean strategy is TESCO. Some of the innovative strategies undertaken by the company as an innovative approach towards retaining customers can be discussed here. Renovation in the store: The Company has focused in the renovation and decoration of the store at various outlets. Focus has been made towards segregating the departments of the various products in the store. This has helped to attract more customers towards to shop from their retail outlets than using other companies service. Club card: This could be assumed to be the most effective and innovative approach, made by the company. With the help of the club card, TESCO provide certain benefits such as discounts or offers to the loyal customer base of the customers. With the effective use of the club card, more customers were retained in the company. There has been an increase in the number of visit of the customers in the store because they get benefit by using this card while shopping. Value for product: Since, TESCO is one of the largest retail sectors; it deals with variety of product. At many instances, it is seen that the company keep giving discounts and offers with the other products (Kim Mauborgne, 2014). This ensures a better buy for the customers and also a value added purchase to them. These offers attract more customers to the company. Multi- retailing channel: The provision of online marketing has given the opportunity to the consumers to buy products from anywhere. In fact, the company has installed small e-counters at the bus stops in major parts of UK. This has enabled the consumers to buy products from the company without wasting much time. Now people can easily order product while waiting for their bus. Easy payment mode: The Company gives provision to pay in terms of plastic money or direct paying through online mode (Lindic, Bavda Kova i , 2012). This has helped the customers to make their payment easily. All these approaches can be easily regarded as the most innovative and effective way of retaining customers and creating a loyal base of customers that is indeed needed in a competitive market scenario of today. Along with these, the effectiveness of promotional strategies cannot be denied. Companies are using various promotional tools such as the social media networks or other publicity means for the purpose of attracting more and more customers and fight with the competition in the market. With the advent of globalization, the impact of competition and the availability of various options have lead to impact on the survival of the companies in the market. Conclusion: In contemporary scenario, it can be said that marketing is no longer something that a company adapt to perform well in the market but it is something that is necessary for the sake of retaining customers. Two kinds of servicing has been observed; one that is perceived and it is required for the sake of marketing a product, and the other one is expected service that the company has to carry on for the sake of making the consumers happy and satisfied with the product. For understanding the needs and wants of the customers, it is expected that every company would carry out proper research of the market as well as the product that they are selling. A proper market orientation, communication with the internal and external stake holders and a focus on their market would definitely result in approaching a positive result towards their business. There have been many approaches made by several companies towards developing their product and gaining in the market. Some of the strategies have be en discussed here along with many company examples where the companies have been using the strategies for achieving better results in the market. The most effective strategy in this respect could be easily considered as the blue ocean strategy. This strategy has been proving to be fruitful for every company who are incorporating them in their business. No wonder any kind of idea and plan can be clicked into ones mind and this could give rise to a new strategy. The world is waiting for more such results where the major companies will take advantage of the strategies and they can easily grow in their business. Reference list: Aithal, P. S., Kumar, P. M. (2015). Black Ocean Strategy-A Probe into a New type of Strategy used for Organizational Success.GE-International Journal of Management Research (GE-IJMR),3(8), 45-65. Baksi, A. K., Parida, B. B. (2013). Combined moderating effect of recovery zone-of-tolerance (rzot) and multifactor crm index on customer satisfaction, repurchase intention and advocacy link following service recovery. Bhagat, S., Goyal, A., Lakshmanan, L. V. (2012, February). Maximizing product adoption in social networks. InProceedings of the fifth ACM international conference on Web search and data mining(pp. 603-612). ACM. Bresser, R. K. (2014). Matching collective and competitive strategies.Strategic Management Journal,9(4), 375-385. Dibb, S., Simkin, L., Pride, W. M., Ferrell, O. C. 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Wednesday, April 22, 2020

Influence Tactics Essays - Social Psychology, Human Behavior, Belief

Influence Tactics Mr. Hick has attempted in this article Influence Tactics to group the various methods people use in influencing others into eight basic clusters. These clusters are 1) reason, 2) coalition, 3) friendliness, 4) bargaining, 5) assertiveness, 6) higher authority, 7) sanctions and 8) symbol management. Although there are hundreds of methods people use to get their way, most can fall under the heading of one of these clusters. Reason is considered one of the most popular means of influencing others. It is often used in tandem with other methods. With reason, we appeal to someone else using logic, data or information to support our actions. It should be made clear to the other person that this is in fact what we are doing. If we try to reason using a secret agenda it can lead to distrust. I have tried when directing shows to reason with people fairly. When I take the time to make my motivations clear and convince others to see my side I am, more times than not, happy with the results. People in theatre are often a bit more temperamental than your average person. I have found it effective to massage them toward my ideas. I would link Coalition and Higher Authority together. The former is enlisting the aid of your allies and supporters to further your requests, while the later uses higher-level authorities to back you in influencing others. Both can work but I feel coalition is more effective. It provides the additional benefit of influencing others who are not under your authority. I have used this tactic. People are often better convinced by an ally or by the power of a group. It removes the whole stubborn routine of fighting against something because so and so wants you to. Another tactic which works well, at least when working with subordinates, is Bargaining. As long as both sides feel theyve been treated fairly, it usually produces excellent results. We, as humans, want to feel like we have a say in the matter. If we enter a bargain, we feel obligated to produce. Along with this comes Friendliness. It too can be of great use in getting what you want from others. The most important thing is to be sincere. People see through false behavior and will not trust you if they see it. On the harder side of things we can use Assertiveness and Sanctions. These can be effective if you are frank with your subordinates. Using this tactic as a manipulative device will only lead to resentment. Sanctions are sometimes similar to bargaining. If you do this behavior you will be rewarded/punished. The last influence tactic is Symbol Management. Many corporate cultures get desired behavior from employees by enlisting this tool. Symbolism can be very influential. We often do as we see. Proper role models, policies, mottos and positive actions at a firm will often bring desired results. Even in my career, when I have created an atmosphere of hard work and dedication for our cause, I have seen great results. I think the most important thing we must do when we use any of these tactics is to keep our purpose clear and vary the ways we go about getting people do what we want. Influence does not have to be a negative event. Business