The Internet Is A Global Network Essay - 982 Words

The Internet is a global network and provides many benefits. Please research and consider the impact of the Internet on privacy. Locate at least two current articles about monitoring user activity online by private companies or governments. Why are users monitored, how can they prevent this, can privacy be accomplished online? Please make sure to cite sources in the APA style. The Internet is the global system of interconnected computer networks that use the internet -protocol (TCP/IP) to link billions of devices worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, warless, and optical networking technologies. In the history perspective No question that the internet carries an extensive range of information resources and services, such as the inter- linked hypertext documents and applications of the world wide web (WWW), electronic mail, voice over IP telephone, and peer-to peer networks for file sharing. However, Even though Internet is one of the best global networks that provide many benefits to the society around the world from single personal use to the top business sector or to the governmental activities. Sometimes The security issues surround this technology development is critical and big issue. Internet p rivacy involves the right or mandate of personal privacy concerning the string, repurposing, provision to third parties,Show MoreRelatedEssay about Internet is What is Global Area Network1474 Words   |  6 PagesWhat is Global Area Network: Global Area Network is a network, composed of interconnected of different networks that cover a unrestricted geographical area. 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Essay on Black Ocean Strategy-Magazine Writing

Question: Discuss about the Magazine Writing of Black Ocean Strategy. Answer: Introduction: Complicated situations arise for many companies in their business journey. Some of the complications are due to their recent activities that they conduct as a part of their strategic planning, while some are due to their past experience. In order to cope with these difficulties, the companies are expected to adapt certain strategies to pursue in their business (Dibbs et al., 2015). There are various strategies that are adapted by various organizations. Some of those strategies to be name are customer retention, comparative advantage in terms of improving quality or price of the product so that the company would be able to improve the satisfying level of the customers (Moriarty Kosnik, 2012). One of the most trending strategies in recent market scenario is the blue ocean strategy. The strategy has been applied by major industries such as Apple, Zara, Facebook, Body Shop and even the online gaming company Candy Crush. A greatest example is of the strategies adapted by Apple Inc. It can be easily assumed that the success of these companies is a result of the various business strategies undertaken by the companies in their business journey (Schewe Smith, 2013). Marketing concepts: The philosophy that a firm or organization undertake in order to make decisions regarding satisfying the target consumers are known as marketing concepts. These are actually tools that are undertaken by various companies to fight against the competition in the market (Bresser, 2014). There is no doubt that the market is saturated with various options and substitutions for the consumers to choose from. It has become clear that unless proper marketing strategies are not applied, there is very less chance of survival for the company. Competitive strategy: The success of the company mentioned above can be easily ascertained due to the fact that they have been applying correct strategies at proper instances. The most commonly used marketing strategy is setting a competitive strategy (McDougall Robinson, 2015). Competitive strategy is mainly related to two objectives, one is product development and the other is setting a proper price of the product. For developing a product, various companies take various approaches. If certain examples are to be given of those companies who have agreed towards product development as one of their business strategies then the names of Zara, Primark, Facebook and lots of others who have understood that developing or making changes in their product can attract more consumers to them. It has been evident that these companies have been altering in their products or services at a random basis. Their approach is sufficiently correct and the same can be easily reflected in their market share or increasing margi nal profit of the companies. There are more than 10 million active users of Facebook; this mark has only been able to achieve by the company because they have focused on product development (Fruin, 2014). On the other hand, retail or clothing companies like Zara, Puma, and Adidas have been able to attract more customers due to their pricing strategy. Adidas, Puma, and Nike, all are great competitors. These companies keep a good eye on the price and variety of the products that each company introduces. Based on the findings, the price of the products are decided. Thus, a tough and healthy competition keeps going on among these companies (Govindarajan, 2015). Customer service gap model: Todays customers are smart and literate. They are ready to spend a good amount of money if the product or the service is capable enough to satisfy their needs. However, there is no doubt that the customers have become demanding as well. They want everything to be delivered for them at very quick instances (Lindi  et al., 2012). It is not that consumer products like cars, mobile phone, computers are able to market their product according to their own criteria but they are also restrained to do so. Companies like HP, Compaq, Dell and many others have to recognize the need of the customers and then proceed with their marketing activities. As proposed by Kaenzig, Heinzle and Wstenhagen, (2013), there always lay a gap between what is delivered by the company and what is gained by the customers. This gap has been explained by calling it to be the expected service and the perceived service. The creation of this gap is responsible due to the fact that the companies fail to understand the demand of the customers. Sometimes, the right product is not delivered to the customers either in terms of service or in terms of quality of the product. It has also been observed that the products delivered by the company fail to meet the expectation of the customers. The same situation has been faced by Deloitte in its business (Malik, 2012). The service that the company promised to deliver to its target consumers were not up to the standard and thus failed to meet the expectation of the consumers. For the same reason, in the year 2012 the company had to face a critical situation in its business. The company has called this crisis period of their business journey. Figure: Gap strategy Example of gap: Once there was a havoc raised regarding the menu that Pizza Hut offered. The customers were not satisfied with the company offering only pizza, but they wanted Pizza Hut to serve some kind of desserts also, may be Lemon Pie or Brownie. Again, when it was found that HBL did not have online payment option, the customers again got unsatisfied. Zone of tolerance: This term is used identify the difference between the desired service by the consumers and the actual service provided by the company (Nguyen Rosetti, 2013). Sometimes, the service or the product provided by a company is not satisfying enough for the customers that they would be glad to accept the new incorporation made by the company. For example, it can be said that when it was demanded that pie is to be included in the menu of Pizza Hut, it was included following the demand of the customers. However, the proposed idea was not able to satisfy the customers completely because then people complained that the dessert was not up to the standard. Now, what more does the customers expect from a pizza maker (Rahman, Khan Haque, 2012). The Gap and the Zone of tolerance can be wide as well as narrow at different instances of time. Product adoption: Prior to the purchase of a product, the customers undergo certain instances for the understanding the various aspects of product evaluation in the market. There are a number of steps that are involved in the product adoption process. There are basically five stages in the process of product adoption: Awareness- It is the first step that is done to create awareness among the consumers about the product. There is no doubt that unless people are informed about a product, it cannot be expected that the product will sell in the market. In order to meet the same criteria, companies usually take the help of advertising or promoting the product among the consumers (Ham, 2013). Not the awareness is created, it is expected that consumers would befall for the product. Interest- It is assumed that the promotional activities done by the companies to create awareness among the consumers automatically create an interest in them (Yaqin, Chuanyong Liang, 2015). Once this interest is created, people are more drawn towards the arrival of the product and this creates hype in the market. Evaluation- This step considers the importance of the product whether the product is useful or beneficial for the consumers. It is evident that a person would like to purchase a product only if the product offers something usefulness and benefits to the customers (Ritchie et al., 2015). Trail- At the time of purchasing a product for the first time, the consumer usually uses a trail product. It is only if the customer gets satisfied with the product, further purchasing is made. This is the trail method of a product. Adoption- Only if the product is capable enough to satisfy the need of the customer, that they adapt the product and make regular purchase of the product. A perfect example of the above discussed marketing plan can be given of a deodorant company Garnier. The company at the time of launch of product did a great research on the demand and need of deodorants among the consumers (Krger, 2016). A very creative and attracting advertisement was made to promote the product. The created a great interest among the consumers and they were drawn towards the product. Customer lifetime value: It is a prediction that is adopted by the marketers or company that there is a lifetime value of the customers towards a particular product. This prediction also ensures a good and healthy relationship of the company with the consumers. In this respect, it can be said that there are certain instances that are responsible for the creation of a lifetime customer value. The foremost thing is the creation of a brand value (Hsieh et al., 2013). Once a brand value is created, a particular group of customers are bound to the particular company. This way, it is also ensured that the company has a fixed customer based even in this competitive market scenario. As pointed out by Hinz, Schulze and Takac, (2014), a brand usually creates a loyal customer who will make repetitive purchase from the same company just because they have a faith towards the company that the product provided by them will be of good quality and that they will not be cheated. Companies like Tesla, Tesco, Wal-Mart all have a loyal group of customers because of the quality and the diversity of the product that these companies offer to the consumers. The profit margin or the market share of the companies are sky soaring and the reason behind this achievement of them can be easily assumed to be their loyal customer base. Expectation/confirmation theory: It can be easily ascertain that when a particular thing is expected by a person, if the same thing could not hold the expectation after the confirmation process done after purchasing the product, then the level of dissatisfaction increases. This level of dissatisfaction automatically decreases the number of loyal customers. Again it can be said in this respect that the market is full of substitution and options (Baksi, Parida, 2013). Thus, if a company loses a particular base of loyal customers there is other provisions open for the person. However, on the other hand, if the product or the service is satisfying enough for the customers then it can be said the company has been able to meet the expectation of the customer and there is a greater chance of confirmation of getting positive response from the market. In this respect, example of a herbal product developed by one of cosmetic company can be given. The promotion made by the company was very attractive and it had promised to deliver great result to the users. However, on using the product, the response of the customers was not very satisfying. This created a negative impact among the customers and in longer run, it lost many customers. In fact, a good deal of customers was seemed to part away from the company due to the disloyalty played by the company. The expectations of the consumers were not met in this respect. Figure: Marketing concepts Net promoter score: This is the method by which the management of a company takes the help of the loyal group of customers to ascertain their performance in the market. The score is given in the form of a score. It is usually expected that a score of 9-10 are those customers who are very loyal to the company and they keep on buying products from the company. In fact, they are regarded as promoters of the company. Every company has great faith towards these customers. In fact, it is the goal of the companies to get this range of customers. Customers given the score of 7-8 are regarded as the enthusiastic customers. They are loyal to the company because the products provided by the company have been able to meet the expectation of the customers (Helmes, Schlosser Weber, 2013). However, these customers can shift their buying choice to other companies as well. The last segmented group of customers is detractors who have been given the score between 0 and 6. These customers are unhappy customers and they are the major threats for the company. The power of word of mouth publicity cannot be denied. If there is something good or if it is bad, the news is easily spread (Bhagat, Goyal Lakshmanan, 2012). Bad reviews are accepted more easily than the good reviews. Thus, any kind of bad reviews creates great damage for a particular company. Blue Ocean Strategy: One of the most recent trends as being adopted by majority of the companies in their business and marketing strategy is the concept of Blue Ocean Strategy. The rapid pace in the innovation and changes in the marketing and the business strategies of the company is one of the components of the blue ocean strategy. As opined by Nakata and Weidner, (2012), this strategy is more effective than the Porters Five Forces that has been applied for understanding the market framework and develops the product in a similar manner. In order to attract more customers, it is a common phenomenon that there has to be inclusion of certain innovative ideas from the end of the company to attract more and more customers towards the company. Several companies have been applying this strategy for the sake of customer retention. Many big and small companies are adopting the blue ocean strategy for their company. In this respect, the best example of the company following the blue ocean strategy is TESCO. Some of the innovative strategies undertaken by the company as an innovative approach towards retaining customers can be discussed here. Renovation in the store: The Company has focused in the renovation and decoration of the store at various outlets. Focus has been made towards segregating the departments of the various products in the store. This has helped to attract more customers towards to shop from their retail outlets than using other companies service. Club card: This could be assumed to be the most effective and innovative approach, made by the company. With the help of the club card, TESCO provide certain benefits such as discounts or offers to the loyal customer base of the customers. With the effective use of the club card, more customers were retained in the company. There has been an increase in the number of visit of the customers in the store because they get benefit by using this card while shopping. Value for product: Since, TESCO is one of the largest retail sectors; it deals with variety of product. At many instances, it is seen that the company keep giving discounts and offers with the other products (Kim Mauborgne, 2014). This ensures a better buy for the customers and also a value added purchase to them. These offers attract more customers to the company. Multi- retailing channel: The provision of online marketing has given the opportunity to the consumers to buy products from anywhere. In fact, the company has installed small e-counters at the bus stops in major parts of UK. This has enabled the consumers to buy products from the company without wasting much time. Now people can easily order product while waiting for their bus. Easy payment mode: The Company gives provision to pay in terms of plastic money or direct paying through online mode (Lindic, Bavda Kova i , 2012). This has helped the customers to make their payment easily. All these approaches can be easily regarded as the most innovative and effective way of retaining customers and creating a loyal base of customers that is indeed needed in a competitive market scenario of today. Along with these, the effectiveness of promotional strategies cannot be denied. Companies are using various promotional tools such as the social media networks or other publicity means for the purpose of attracting more and more customers and fight with the competition in the market. With the advent of globalization, the impact of competition and the availability of various options have lead to impact on the survival of the companies in the market. Conclusion: In contemporary scenario, it can be said that marketing is no longer something that a company adapt to perform well in the market but it is something that is necessary for the sake of retaining customers. Two kinds of servicing has been observed; one that is perceived and it is required for the sake of marketing a product, and the other one is expected service that the company has to carry on for the sake of making the consumers happy and satisfied with the product. For understanding the needs and wants of the customers, it is expected that every company would carry out proper research of the market as well as the product that they are selling. A proper market orientation, communication with the internal and external stake holders and a focus on their market would definitely result in approaching a positive result towards their business. There have been many approaches made by several companies towards developing their product and gaining in the market. Some of the strategies have be en discussed here along with many company examples where the companies have been using the strategies for achieving better results in the market. The most effective strategy in this respect could be easily considered as the blue ocean strategy. This strategy has been proving to be fruitful for every company who are incorporating them in their business. No wonder any kind of idea and plan can be clicked into ones mind and this could give rise to a new strategy. The world is waiting for more such results where the major companies will take advantage of the strategies and they can easily grow in their business. Reference list: Aithal, P. S., Kumar, P. M. (2015). Black Ocean Strategy-A Probe into a New type of Strategy used for Organizational Success.GE-International Journal of Management Research (GE-IJMR),3(8), 45-65. Baksi, A. K., Parida, B. B. (2013). Combined moderating effect of recovery zone-of-tolerance (rzot) and multifactor crm index on customer satisfaction, repurchase intention and advocacy link following service recovery. Bhagat, S., Goyal, A., Lakshmanan, L. V. (2012, February). Maximizing product adoption in social networks. InProceedings of the fifth ACM international conference on Web search and data mining(pp. 603-612). ACM. Bresser, R. K. (2014). Matching collective and competitive strategies.Strategic Management Journal,9(4), 375-385. Dibb, S., Simkin, L., Pride, W. M., Ferrell, O. C. (2015).Marketing: Concepts and strategies(p. 850). Houghton Mifflin. Fruin, W. M. (2014).The Japanese enterprise system: competitive strategies and cooperative structures. Oxford University Press. Govindarajan, V. (2015). Implementing competitive strategies at the business unit level: Implications of matching managers to strategies.Strategic Management Journal,10(3), 251-269. Ham, S. H. (2013).Interpretation: Making a difference on purpose. Fulcrum publishing. Helmes, K., Schlosser, R., Weber, M. (2013). Optimal advertising and pricing in a class of general new-product adoption models.European Journal of Operational Research,229(2), 433-443. Hinz, O., Schulze, C., Takac, C. (2014). New product adoption in social networks: Why direction matters.Journal of Business Research,67(1), 2836-2844. Hsieh, J. P. A., Sharma, P., Rai, A., Parasuraman, A. (2013). Exploring the zone of tolerance for internal customers in IT-enabled call centers.Journal of Service Research,16(3), 277-294. Kaenzig, J., Heinzle, S. L., Wstenhagen, R. (2013). Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany.Energy Policy,53, 311-322. Kim, W. C., Mauborgne, R. (2014).Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press. Krger, F. (2016). Study I: The Structure of the Zone of Tolerance Across Countries and Individuals. InThe Influence of Culture and Personality on Customer Satisfaction(pp. 37-101). Springer Fachmedien Wiesbaden. Lindi , J., Bavda, M., Kova i , H. (2012). Higher growth through the Blue Ocean Strategy: Implications for economic policy.Research policy,41(5), 928-938. Malik, S. U. (2012). Customer satisfaction, perceived service quality and mediating role of perceived value.International Journal of Marketing Studies,4(1). McDougall, P., Robinson, R. B. (2015). New venture strategies: An empirical identification of eight archetypes of competitive strategies for entry.Strategic Management Journal,11(6), 447-467. Moriarty, R. T., Kosnik, T. J. (2012). High-tech marketing: concepts, continuity, and change.MIT Sloan Management Review,30(4), 7. Nakata, C., Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: a contextualized model.Journal of Product Innovation Management,29(1), 21-32. Nguyen, A., Rosetti, J. (2013). Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap.Journal of Marketing for Higher Education,23(2), 155-174. Rahman, M. S., Khan, A. H., Haque, M. M. (2012). A conceptual study on the relationship between service quality towards customer satisfaction: Servqual and Gronroos's service quality model perspective.Asian Social Science,8(13), 201. Ritchie, W. J., Young, G., Shahzad, A. M., Kolodinsky, R. W., Melnyk, S. A. (2015). The influence of plural organizational forms on beliefs and outcomes related to new product adoption.Management Decision,53(7), 1619-1641. Schewe, C. D., Smith, R. M. (2013).Marketing: concepts and applications. McGraw-Hill Companies. Yaqin, Z., Chuanyong, X., Liang, L. (2015). A two-stage price competition model based on customer loyalty.Journal of Systems Engineering,1, 006.

Influence Tactics Essays - Social Psychology, Human Behavior, Belief

Influence Tactics Mr. Hick has attempted in this article Influence Tactics to group the various methods people use in influencing others into eight basic clusters. These clusters are 1) reason, 2) coalition, 3) friendliness, 4) bargaining, 5) assertiveness, 6) higher authority, 7) sanctions and 8) symbol management. Although there are hundreds of methods people use to get their way, most can fall under the heading of one of these clusters. Reason is considered one of the most popular means of influencing others. It is often used in tandem with other methods. With reason, we appeal to someone else using logic, data or information to support our actions. It should be made clear to the other person that this is in fact what we are doing. If we try to reason using a secret agenda it can lead to distrust. I have tried when directing shows to reason with people fairly. When I take the time to make my motivations clear and convince others to see my side I am, more times than not, happy with the results. People in theatre are often a bit more temperamental than your average person. I have found it effective to massage them toward my ideas. I would link Coalition and Higher Authority together. The former is enlisting the aid of your allies and supporters to further your requests, while the later uses higher-level authorities to back you in influencing others. Both can work but I feel coalition is more effective. It provides the additional benefit of influencing others who are not under your authority. I have used this tactic. People are often better convinced by an ally or by the power of a group. It removes the whole stubborn routine of fighting against something because so and so wants you to. Another tactic which works well, at least when working with subordinates, is Bargaining. As long as both sides feel theyve been treated fairly, it usually produces excellent results. We, as humans, want to feel like we have a say in the matter. If we enter a bargain, we feel obligated to produce. Along with this comes Friendliness. It too can be of great use in getting what you want from others. The most important thing is to be sincere. People see through false behavior and will not trust you if they see it. On the harder side of things we can use Assertiveness and Sanctions. These can be effective if you are frank with your subordinates. Using this tactic as a manipulative device will only lead to resentment. Sanctions are sometimes similar to bargaining. If you do this behavior you will be rewarded/punished. The last influence tactic is Symbol Management. Many corporate cultures get desired behavior from employees by enlisting this tool. Symbolism can be very influential. We often do as we see. Proper role models, policies, mottos and positive actions at a firm will often bring desired results. Even in my career, when I have created an atmosphere of hard work and dedication for our cause, I have seen great results. I think the most important thing we must do when we use any of these tactics is to keep our purpose clear and vary the ways we go about getting people do what we want. Influence does not have to be a negative event. Business

French Expressions Using Tenir

French Expressions Using Tenir The French verb tenir literally means to hold, keep, or grasp and is also used in many idiomatic expressions. Learn how to keep in mind, have on good authority, keep an eye on someone, and more with this list of expressions with tenir. Examples of Expressions With Tenir tenir infinitive- to be anxious totenir ce que subjunctive- to be anxious thattenir quelque chose- to cherish somethingtenir bon- to hold ones groundtenir compagnie quelquun- to keep someone companytenir compte de- to keep in mind, to take into accounttenir debout (figuratively)- to hold watertenir de bonne source- to have on good authoritytenir de quelquun- to take after someonetenir le bon bout- to be on the right tracktenir le coup- to hold out, to make it throughtenir rigueur quelquun de ne pas- to hold it against someone for nottenir quelquun loeil- to keep an eye on someonetenir quelquun/quelque chose pour- to regard someone/something asen tenir pour quelquun- to fancy/have a crush on someoneil tient que- it depends onQu cela ne tienne.- Thats no problem.tenez votre gauche/droite- to keep to the left/rightTiens !- Hey there! or Take this.se tenir adjective- to behavese tenir quelque chose- to hold onto somethingse tenir au courant de quelque chose- to keep informed ab out something se tenir les cà ´tes- to split ones sides laughingUn tiens vaut mieux que deux tu lauras.- A bird in the hand is worth two in the bush.

Anti-Anxiety Medication and the Brain

Anti-Anxiety Medication and the Brain When one is bed-ridden with the flu, it only makes sense for that person to see a doctor to seek treatment. Such treatment could be in the form of medications. Much like a physical illness, the anxiety-ridden may even seek medicinal therapy. However, the underlying difference among the medications is their function and how they function. While one may answer those problems for the wide class of antibiotics, may we say the same for treating the ailments of the mind? In order to understand the advancements in modern medicine and technology, we must first look back to the primitive practices of treating anxiety disorders. In order to treat, psychologists and psychiatrists must be able to diagnose and classify. Before they were recognized by the American Psychological Association in the 1980’s, anxiety disorders were seen as normal bouts of stress (Tracy). As a type of neurosis, psychologists and psychiatrists questioned to validity of treatment for the individual. However, e ven decades before its official classification, anxiety was treated in varied, primitive, and even absurd, ways, including the use of essential oils and salves, applying severely cold or hot temperatures to the inflicted, and draining blood with the use of blood-sucking animals (Tracy). In more negative connotations, medieval doctors placed the blame on mild demonic possession and witchcraft. Following these types of remedies were electric shock therapy and institutionalization, quickly replaced with the invention of lobotomies (piercing the brain with an icepick through the patient’s eye), developed by Dr. Moniz and Dr. Walker Freeman in the 1940s. The shocking, unethical practice is abandoned for anti-psychotic therapies and medicines. With advancements in technology came advancements toward modern medicines, giving psychiatrists the ability to alter the brain’s wiring with the use of pills. Anxiety, in textbook definition, is the feeling of intense fear in respons e toward an unreal threat (Rathus). To treat mental illness such as anxiety, psychiatrists must know the inner workings of how the nervous system delivers messages. A message is received by the dendrites of a nerve cell, which travels through the cell’s body (Rathus). It then moves along the axon, protected by the myelin sheath (Rathus). The message’s final destination is the axon terminals, where it passes along the synapse and onto the dendrites of the next nerve cell (Rathus). This message, whatever it entails, continues this repetitive journey in one direction until it reaches its destination (Rathus). The most important part when looking at anxiety disorders is the axon terminals and the synapse, where chemicals containing these messages, neurotransmitters, are released (Rathus). With anxiety disorders, one’s body may be low on those â€Å"feel-good† neurotransmitters. These neurotransmitters include serotonin, norepinephrine, dopamine, and gamma-ami nobutyric acid (GABA) (Staff). Psychiatrists have also concluded that one’s with an anxiety disorder may have an excessive amount of the neurotransmitter cortisol, which invokes stress (Staff). Another offender lies right within the brain, the amygdala (Simon). This pea-sized site of the brain responds to fear, and those with anxiety disorders are found with amygdala hyperactivity (Simon). With this pertinent information in mind, psychiatrists can alter the brain’s behavior with the presence of these neurotransmitters. Much like antibiotics alters how the body’s immune system behaves, anti-anxiety medication can alter how the nervous system behaves. Anti-anxiety medication depresses brain activity, lowers vitals such as blood pressure, heart and respiratory rates, and decrease feelings of uneasiness and dread by modifying brain behavior (Association). While these medications cannot safely replenish levels of neurotransmitters, one method of controlling the bra in’s behavior is closing up the source of the neurotransmitter. This is the role of SSRIs, which stands for Selective Serotonin Reuptake Inhibitors (Staff). Serotonin is famously known as the â€Å"feel-good† neurotransmitter and the prime suspect of anxiety and depressive disorders. A problem with many anxiety sufferers is either the lack of serotonin or the quick reuptake of serotonin in their nervous systems (Staff). To remedy this obstacle, SSRIs block the reabsorption of serotonin, allowing the chemical to remain available (Staff). Some FDA approved SSRIs include citalopram (Celexa), citalopram (Lexapro), fluoxetine (Prozac), paroxetine (Paxil, Pexeva), and sertraline (Zoloft) (Staff). Remedies may have its drawbacks, for side effects of these medications include fatigue, dependency, restlessness, muscle tension, blankness, irritability, sleep problems, insomnia, and even its adverse effect, suicidal thoughts among children and teenagers (Staff). Withdrawal from S SRIs, especially sudden, may invoke more intense feelings of dread or uneasiness, nausea, gastrointestinal issues, and strange sensations in vision and touch (Tartagovsky). While these problems may arise, these medicinal therapies work well with those who experience chronic anxiety. Another approach a psychiatrist turns to is to open receptors to neurotransmitters. This class of medicines are known as benzodiazepines (or Benzos, for short) (Anderson). These medications are known as â€Å"tranquilizers† due to their functions (Anderson). A natural tranquilizer itself, gamma-aminobutyric acid (GABA) is a neurotransmitter which depresses the brain’s activity; this neurotransmitter has also been scarce in those suffering from anxiety disorders (Anderson). Benzodiazepines remedy this by opening the frequency of the GABA-A receptor responsible for reacting with GABA (Anderson). This allows more availability of GABA in the nervous system, inevitably calming the brain and bo dy. Some FDA approved benzodiazepines include clonazepam (Klonopin), diazepam (Valium), alprazolam (Xanax), and oxazepam (Serax) (Anderson). Some benzodiazepines are found to have faster onset action than others (Anderson). Onset action is how fast the medicine acts and how long the treatment lasts. Since these medications are only for short-term usage, the only known side effects of benzodiazepines include drowsiness, forgetfulness, and unusual sleep patterns (WebMD). However, long-term usage of benzodiazepines can lead to dependency and addiction to the medication (WebMD). Abusers of the medication may experience drowsiness, confusion, dizziness, impaired vision, speech, and coordination, respiration difficulties, and even coma-like states and death (WebMD). When used responsibly, benzodiazepines aid in sufferers of acute anxiety and panic attacks. Just as pharmacologists and medical doctors have found ways to modify a body’s functions, pharmacologists and psychiatrists h ave also worked to modify the brain’s functions. For those suffering from anxiety disorders, psychiatrists prescribe medications to open and close synapses and receptors in the nervous system of the body, making these â€Å"feel-good† neurotransmitters more available and inevitably remedy the bed-ridden mind. References Anderson, L. Drugs.com . 4 May 2014. Web. 2 December 2016. Association, American Psychiatric. Diagnostic and Statistical Manual of Mental Disorders Vol. V . Arlington, 2013. Print. Rathus, Spencer A. Psychology; Principles in Practice . Austin: Holt, Rinehart, and Winston, 2003. Textbook. Simon, Harvey. New York Times . 11 March 2013. Web. 25 November 2016. Staff, MayoClinic. Mayoclinic . 24 June 2016. Web. 25 November 2016. Tartagovsky, Margarita. PsychCentral . n.d. Web. 25 November 2016. Tracy, Natasha. Healthy Place . 30 July 2016. Web. 2 December 2016. WebMD . n.d. Web. 2 December 2016.

Poetry reflexition Essay Example | Topics and Well Written Essays - 250 words

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Research Survey Plan Essay Example | Topics and Well Written Essays - 1250 words

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